In this episode Chris and Becca talk about the three marketing goals that every author needs. Show Notes & Links: -Why do authors need marketing goals, anyway? -How to get new readers to discover your books? -Why authors tend to skip discovery marketing and just concentrate on sales -The three main components authors need to sell books. -How does building fan loyalty help you sell more books? Links: -Preorder Chris' new book, The Newbie's Guide To Sell More Books With Less Marketing for just 99 cents until June 9. The books includes a free online course. Get your copy here. -Link to the podcast on author platform levels. -A review of the 80-20 Content Rule: 80% of posts must give value, 20% can be used to sell. -Bryan Cohen's podcast on how to put together an email welcome sequence. -Roni Loren's podcast on fan loyalty -Join the SMART Marketing for Authors Facebook Group How to leave a review on iTunes
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