AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart. “The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” - AJ Wilcox What you’ll learn about in this episode: The right-sized approach to using LinkedIn and Facebook for B2B marketing Why you need to have a flexible strategy for many budgets A data-driven strategy for engagement to find the right people and keep them The best way to develop your relationship with an audience How to create content for smart audience development What it means to pay more to get more with LinkedIn How to find that middle-ground of content and contact to maximize ROI The easiest way to create content for white collar recruitment campaigns Why LinkedIn offers the best targeting - market directly to companies you choose Ways to contact AJ: Twitter: @WilcoxAJ Website: b2linked.com
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