Dave Munson from Saddleback Leather

It can be tricky to write copy that's both funny and effective. I thought I'd ask Dave Munson of Saddleback Leather, who's a pro at striking this particular balance, for his tips. Dave also talks about how he harnesses video in his business, and what he's learned from running an eCommerce business.  You can find show notes and more information by clicking here: http://bit.ly/2rtgaVV