Getting 2.5 Million Followers And Earning $10,000/mo On The Side With WeRateDogs Creator Matt Nelson

In this episode we’re chatting with Matt Nelson, the creator behind WeRateDogs—the twitter sensation @dog_rates, that has more than 2.5 million followers. The account shares images of cute dogs with a rating on a scale of 1-to-10… although just about every dog gets a rating above 10… because, well… Matt believes dogs are pretty great. At 20 years of age, he just finished his sophomore year of college and he’s juggling this side project he started a year and half ago—with a full course load and internship. Despite all of his competing priorities, he’s been able to amass an incredible social following including 173,000 followers on Instagram and 167,000 followers on Instagram. AND, he’s monetizing his audience—over the past four months, he’s generated $50,000 in revenue—largely from the sale of merchandise from his website, weratedogs.com.