Episode 65: Testing for Success, with Chris Dayley

Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing   “I think that's the number one challenge that business owners have is they assume that they know their audience when in reality they know very little about them.”  – Chris Dayley What you’ll learn about in this episode: How to survive by focusing What are the basic elements CMOS need to manage expectations How to continue innovating everyday Why CMOS fail and how t avoid the failure trap How to execute at scale Why courage always precedes vision How to set clear marketing expectations Why a CMO needs board-level support and how to secure it Other resources: A/B Testing Starter Guide Visual Website Optimizer Optimizely Ways to contact AJ: Twitter: @ChrisDayley Website: www.DisruptiveAdvertising.com