Jonah Berger: You Are Always Under the Influence

Jonah Berger is the New York Times bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. He is also a professor at the Wharton School at the University of Pennsylvania. On this episode, Berger lays down uncomfortable truths about the way the external world shapes your behavior—and how you can use it to your advantage.