025: 3 Pillars of Scalable Growth with Venture Capitalist Greg Warnock

Surviving the early stages of a startup to reach growth is a significant milestone for any founder. It is also the beginning of new chapter of challenges and opportunities. There is a science to accelerating growth, and few who know it better than Greg Warnock, managing director and co-founder of Mercato Partners.  Greg is a technologist, innovator, and PhD-equipped entrepreneur who is well versed in every stage of entrepreneurship. On this episode, Greg walks us through his formula for success, the benchmarks he uses to qualify opportunities, the 3 pillars of growth that define the Mercato performance team, and some of the most common pitfalls that challenge and stifle growth. Drawing on a portfolio that includes companies like SkullCandy, Domo, Stance, and Observepoint, this episode is guaranteed to change the way you look at growth.  ON THIS EPISODE YOU'LL LEARN: The qualities of top performing entrepreneurs and how to spot them Differentiating between Venture and Growth: The origin story of Mercato 4 benchmarks Mercato uses to to evaluate their investments 3 "red flags" of unsustainable growth The 3 biggest growth challenges and how to avoid them Why pricing and process are the most costly sales mistakes entrepreneurs are making How Skull Candy turned Brand Equity into "Irrational Brand Loyalty" An innovative approach to gain sales confidence and process