Adventures with the Polar Bears of Svalbard, an interview with producer Fredrik Granath, #20

I stumbled upon a fantastic Instagram account about two years ago. Enchanting pictures of the majestic polar bear in the unique and threatened arctic regions north of Svalbard. The account belonged to producer Fredrik Granath and after a while I decided to contact him - and when we finally got the chance to meet up in Stockholm we sat down to record this interview at the acast studio. Both me and Fredrik are Swedish but since most of the work he is doing together with his German partner Melissa Schäfer is in English and since the majority of their audience is international we decided to do it all in English. And quite frankly: their mission concerns the entire planet. We talk a bit about Fredriks upbringing, moving from the nothern countryside to Stockholm, starting a prestigious life as an Adman and about leaving all of that life behind him. About reconnecting and finding something new as he went snorkeling with Orcas in northern Norway. About life on the ice, about our future on this planet and a Polar bears sense of humour.