Benjamin Porto, partner, Snarkitecture and Joey Zwillinger, co-founder, Allbirds

Snarkitecture partner Benjamin Porto and Allbirds co-founder Joey Zwillinger talk with Recode’s Edmund Lee about designing architecture and shoes for Silicon Valley, respectively. Brick-and-mortar spaces continue to be important as storytelling vehicles for brands, they say, even as the numbers point to e-commerce growing and retail shrinking. Physical stores are actually thriving, Zwillinger says, because Amazon’s speediness has forced them to up their standards and unique offerings.