Kirsten Green, founder, Forerunner Ventures (Code Commerce 2017)

Forerunner Ventures founder Kirsten Green talks about the blurring line between brands and retailers. She traces the history of shopping stores, malls and online, arguing that consumers today want to know more about brands, inviting them to enter their lives like a human relationship. Green also notes that the era of "you are what you own" is over and we've now entered the era of "you are what you experience."