Behind every television commercial, there’s an entire economy dedicated to selecting, providing, creating and sourcing music. What was once considered the “jingle” business has now become one of the last sources of real income in recorded music. Today, publishers, bands, composers, production libraries, artists and labels are all vying for a piece of the pie.
In this first of a series of episodes dedicated to the world of commercial music, I talk to two composer / entrepreneurs who have each put in their time on both the creative and business end of things. John “Scrapper” Sneider of Storefront Music, and Wendell Hanes of “Volition Sound”.
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