Internet Marketing and Entrepreneurship with Miles
Business:Management & Marketing
The video I refrence that looks at examples is here: https://www.youtube.com/watch?v=yWEvPy-D9oI
At the Dynamite Circle' DCBKK event in Bangkok I went to a UI and UX meetup for increasing conversions.
UI and UX stand for User Interface and User Experience... It is all about the look and design of the site (or app, or whatever) and is more about the art side of things... Not exactly something I'm generally savvy about, to be honest.
Now, I'm all about increasing conversions and figure it is great to understand more about the design side of things as I usually am focused more on copywriting.
Then, the awesome presenter who covered several case studies and live tear-downs of attendees' sites, kept going back to the problems with the copy.
From confusing copy to disorganized copy, every single site reviewed had more issues with copy than they did with design and layout.
This was a huge 'Ah Ha' moment for me...
You see, I am a firm believe in the 'form follows function' idea.
The most important piece of a landing page or sales page is the function... Does it "Sell" the product or convert the user to a lead?
If not, then who cares about the 'form'...
And in fact, this world class UI and UX designer came to the same conclusing.
Now, there does come a time when you can work on beautifying a site and adding the right kinds of visual styling to enhance a great page, but as she said...
"Your first goal is to have a page that is clear, not confusing and not ugly"
This was music to my ears!
I'm not much of an artist and I don't always see the value in high dollar designers... But I have been known to geek out on copywriting for days at a time to get the messaging completely dialed to match the needs, wants and desires of the target market.
So, as you are building your funnel (with the help from these videos: https://www.youtube.com/watch?v=2ZWIF79cyPA&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W remember that the most important thing is to get your messaging and your copy dialed in so that it compels your target market to take action.
And this totally reinforces the ideas covered in the video I added up top about the best converting squeeze pages from internet marketing's greats.
If you like this video, be sure to thumbs up, comment and subscribe to the channel: https://www.youtube.com/channel/UC7RZRFCrN4XKoMsy5MgJKrg
If you want to share it, here is the link: https://www.youtube.com/watch?v=yxPpY7Yjl3E
Create your
podcast in
minutes
It is Free