Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
How to Stand Out with a Message that Matters with Marc Ensign
"Stand out or don't bother." This quotation from Sally Hogshead has always bothered me.
Although I believe 1,000 percent that standing out is critical to having a successful speaking business that makes a difference in the world, standing out is a process.
You have to find that message that rises above the noise, and lucky for us, today we are talking to Marc Ensign.
Marc is a role model for how to make an impact with your message, and how to rise above all the noise that is out there.
As a speaker, Marc has shared the stage with the likes of Gary Vaynerchuk, Chris Brogan, Brené Brown, Simon Sinek, (my imaginary boyfriend), and Chelsea Clinton.
In this interview we discuss:
If authenticity is just marketing babble or still meaningful to seapker Why Marc urges other to “be a Dick” (and it’s not at all what you think) How story fosters connection with the audience if it’s done the right way How an unconventional approach lead to amazing speaking opportunity What to do if your audience gets offended by your message
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