64 - Your Most Important Client

As entrepreneurs, we should all want engaging, passionate clients that are enthusiastic members of our tribe. We want them to be excited about the services we provide and share their excitement with others. When we are able to attract the right clients, and get them excited enough to talk about our business, our business becomes a movement, and movements create momentum.

Every great business in history and around today has been a business but has also been a social movement. When we look at the companies that garner the most respect and attention, they are clearly social movements. Tesla is changing the way people think about vehicles, Facebook has completely redefined community and communication, and Apple has redefined multiple market categories with a product line so focused it could fit on most conference rooms tables.

If you want your business to be regarded like these, then you must recognize your most important client. Many entrepreneurs overlooked them, or even actively ignore them.

Here is how to identify your most important client and use your interaction with them to strengthen and expand your company’s social movement.