08: China's youth-generated content and creating customer simulations
Rita explains Bilibili, the #1 site for young anime lovers; Masha tells us about how one company is collecting data and using it to simulate consumers.
Links
Rita Liao: Bilibili and regulation: How one video company is thriving on youth-generated content Chinese youngsters' favorite streaming site Bilibili plans for IPO Emma Lee: China's underground anime fan culture is changing how brands market in ChinaPodcast information
iTunes RSS feed Music: "Taking the Day Off" by Lee Rosevere, Hold Music
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