Jonah Berger: You Are Always Under the Influence

In this episode Caitlin Schiller talks to the New York Times bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior, Jonah Berger. There are so many things vying for our attention and seeking to manipulate our behavior, but what really shapes our decisions? If we think we’re savvy to advertising ploys, what actually influences what we buy? And how important are peer groups to our behavior patterns? By the end of this episode, you’ll have a better understanding of why and how you make your decisions, and how to avoid falling for groupthink. Simplify is made with love by Blinkist. Try Blinkist free for 14 days with the voucher code: bluebmw That excellent intro and outro music you heard is by Nico Guiang. You can find more of it on Soundcloud (@niceaux) and Facebook (www.facebook.com/niceaux).