What Is The Most Important Factor To Keeping Your Customers Attention?

In today’s episode of The Art of Passive Income, Mark and Scott talk to two-time Y Combinator alum, Nathan Kontny—HighriseHQ.com. He is also the creator of the online writing software, Draftin.

Nathan shares his two biggest takeaways from being a Y Combinator, plus:

The importance of having a partner The difference between being a founder of a start-up and taking over a more mature business. 

It all comes down to the ability of running experiments. Being new to the game, you have all the room in the world to experiment to see what will work and will not. Taking over a mature business with a large customer base makes it more difficult to experiment. Most of the customers don’t want big changes, they want to keep doing the same and keep things steady. So how does he do it?

We also delve deep into keeping your audience engrossed through communication.

Nathan explains that marketing is not a short-term game and you need to implement a communication schedule.

You’ve got to build this audience yourself and you have to keep up the momentum. It’s that connection you make that lets them know that they can depend on you and that you’re going to be there.

Listen in now as Nathan delves into his communication schedule and the best ways to keep your customers attention!

TIP OF THE WEEK

Mark: Learn more about getting organized by going to Nathan's site at HighriseHQ.com.

Scott: Check out Snappr.co. This is like Uber for photographers. If you're trying to build credibility and need some headshots done, then do it with a real photographer. 

Nathan: Read the book Something Really New: Three Simple Steps to Creating Truly Innovative Products by Denis Hauptley. It's a book that gives a really interesting take on innovation and creating new businesses. 

Isn't it time to create passive income so you can work where you want, when you want and with whomever you want