The Wire by Firewire Surfboards
Education
ep. #18 - The Marketing Mind behind Volcom - Troy Eckert and his partner at Kozm, Derek Sabori
Troy Eckert was the marketing mind behind Volcom for 20 years. He was the first employee at Volcom and retired young in 2010. Derek Sabori was a surf industry outsider who joined Volcom in 96' and worked his way up to Vice President of Global Sustainability before leaving in 2015. These two guys were hugely successful as surfers inside Volcom, and they say much of their wins both personally and professionally have come from yoga, which they are now representing through KOZM - a yoga-inspired clothing line for men, made fair with care. This episode covers a ton about surfing, yoga, Volcom and KOZM, and it's one of our favorite episodes so far.
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