SFR 1: Interview - Danny Walsh Helps Newbs Make Their First $1,000 Online

Steve Larsen:
All right everyone, hey. I'm super excited for this, this is going to be a treat and its very rare. There's a few people I go through and I interview, and they don't know much about ClickFunnels or the world that I live in, but that's not the case for this time. You guys have the special privilege of listening to Mr Danny Walsh, thank you so much for joining us.

Danny Walsh:
Thank you Stephen, thank you so much for having me on the show.

Steve Larsen:
I'm really pumped about this. Its funny, so I was interviewing Jenn Goodwin. I don't know when that was, it was a couple of weeks ago and after the show she kept messaging me. She's like, "You have got to interview this guy, Danny Walsh. He's the man, he's helped me with all my stuff," and so I've been really excited for this. She kept telling me, "I use him for building all this stuff." Do you mind telling us a little bit about what you're doing for Jenn?

Danny Walsh:
The work that I'm doing with Jenn and in general is about building a partnership between ourselves, so that we can better serve our audiences. This is a longer term arrangement I guess, so in the short term yes, I'm helping her with ClickFunnels, yes I'm helping her with some strategy stuff. That's not to say that she's not already well advanced in various parts of the internet, and she does have a lot of clients and she's working on some fantastic projects.

I'm helping and advising on funnel type stuff, but in terms of the partnership what we've realized is that we have a lot of similarities. By working together and putting some systems in place, we will be able to better serve more people. That's the angle we're coming at from that piece of work, and its going well so far. Big thanks and shout to Jenn, I guess.

Steve Larsen:
She's also very impressed. You're a ClickFunnels expert, that's obviously what she said and that's what you go out and do, is help people with ClickFunnels itself. How did you get started doing that first of all? You had said just previously to this that you were doing this all on WordPress, and that's awful for everyone.

Danny Walsh:
I've been working online since I was eighteen and I'm thirty five now, so that's quite some time. One of the first things I ever did online was create a music business, and this was before YouTube and Facebook, and the things that we're accustomed to these days. There was myself and a group of friends and we was into music, and underground music in particular in the UK. Lots of bass driven stuff and we wanted to get into raves effectively, and go and perform and DJ and rap, and do all of this cool stuff that we were into when we were sixteen, seventeen and eighteen. At that point when you're eighteen, as you know, you have a choice don't you? Your mom or your family or whoever says get a job, and society says get a job so you tend to find yourself in college or wherever.

I went to college for a week and I left, it wasn't for me. I'm eighteen, loving music, loving all these sorts of things. Recognizing that the internet was becoming very powerful and it was certainly catching my eye and my interest, and I'd done lots of computer stuff at school. Albeit these computers were ancient, the floppy disks and all this kind of stuff. From this music business, we've ended up having choice. You can either go on this course that the government has provided, or you can look to write a business plan, but they never expected anybody to write the business plan. I saw that as an opportunity when I was eighteen to actually not go on this course, and actually do the music. I was one of the only guys who came back after a few days with a big smile on my face, with a business plan.

The lady in the job center, she couldn't believe it but they put me forward into this scheme, where we managed to get £3,000 so, about four and a half thousand dollars worth of funding. This is me at eighteen and we set off on this journey, of running this website and doing events, and we quite quickly became the number one urban music website. People couldn't believe it and that starting point, and that wasn't even WordPress. That was actually coding this stuff in html and everything was so primitive, it took ages to upload anything. There was no such thing as camera phones, we were pretty much on our own playing Vinyl, do you know what I mean? From there, and learning WordPress and the DJ-ing evolved into teaching children and young people, and that set me on my journey if you would.

Steve Larsen:
Sure. That's incredible.

Danny Walsh:
That's just the beginning.

Steve Larsen:
Yeah, you were eighteen. I can't believe that, that's amazing. I almost got kicked out of high school because I kept selling all these random knick knacks in school, whatever it was. Little pens, they don't really like that kind of stuff.

Danny Walsh:
No, and obviously not conforming or you're not parts of the masses and what they want them to be like. If you're doing something slightly different, they'll try and make you fall back in line. That's where entrepreneurs are different.

Steve Larsen:
Yeah, just a little bit. I talk about pre ClickFunnels days like its the dark ages a little bit. It makes it so much faster now, I can't believe it. You've got this business, what's the website again? Just so everyone knows.

Danny Walsh:
I'm on dannywalsh.co.uk

Steve Larsen:
That's right. The biggest thing you do is you go help people with ClickFunnels issues. What are the kinds of issues that people run into that you see?

Danny Walsh:
This is the interesting thing. Since I've been doing the music days and from teaching children and young people how to DJ, and then from there working for the Council Writing Policy. All of these things I've done in my background, the problems that people have brought up in terms of promotion, marketing. The need to get people to come to an event or the need to get people to buy a ticket, or the need to get people to actually take action.

The problems have been similar all the way up until now, up until this morning when I was speaking to somebody on Skype. The similar problems just have new solutions and ClickFunnels is a new solution to age old problems, and literally does take hours and thousands of pounds or thousands of dollars out of the equation. Compared to what we was doing nearly twenty years ago, compared to what you can do now on ClickFunnels, its safe to say that the world has evolved for the better.

Some of the problems that people encounter come in on different levels. If you think about technology, the technology is always a learning curve for people. I've been fortunate that I've done this from young and always done it, so if you're just coming in and trying to get into this thing, there's a big barrier in peoples minds where they're afraid to press things. Does that make sense?

Steve Larsen:
Yeah.

Danny Walsh:
People will for example get ClickFunnels or but a WordPress theme, or whatever it may be. Something practical that they've got to do, Photoshop, whatever it is. They'll get this thing open in front of them and they'll have the training, and there still seems to be this mental block that presents them from pressing things. They always say to me things like, "I was afraid to screw things up," or, "I was afraid that I might do something wrong."

That is like well, there's nothing there to start with. Do something, and trying to get people over that mental barrier very, very broadly speaking. Yes we can talk about how to set up an email or how to set up a retargeting pixel, or how to set up Ationetics or whatever it may be. Specifically but on a very very broad level, you seem to get this theme that people are just afraid to get started. If I can help them to get started that's half of the battle won.

Steve Larsen:
I completely agree with that because I'll get a lot of people that'll just message me, and they'll say, "How do I do this?" You're right, it is this theme of people that are just. You might fail but its so much better to just fail taking action rather than, I don't know what it is. They can't put all the pieces together, they don't know, they super obsess over one piece and the next piece and the next piece. You're like just go ask someone to give you money and see if it works, and if that works go put it online.

Danny Walsh:
People have always said that I've been a bit cheeky. I'll be the guy that'll get pushed to the front, ask them ask them [inaudible 00:09:47] I guess there's a point here about experience. When you take a course or when you read a book, or you follow somebody or you absorb somebody else's lifestyle, you're looking at their experience. You might be reading somebodies experience, you might be watching somebodies experience, taking part of a course which shares somebodies experience.

If you go through life continually looking at other peoples experiences and trying to model, so let's take ClickFunnels. Russel Brunson making all these ClickFunnels and its awesome, and I want to be like that so I'll watch the videos. They're looking at that and that's Russell's experience, and they're trying to model that which is great. Look at me and they'll say, "Danny Walsh is doing all these things, share with me your experience Danny." I'm sharing my experience and they're thinking how do I make this happen, how do I out that in place? That could be true of any guru, author, coach, anybody.

They're all sharing their own experience. There's a time comes where the person who's continually listening and absorbing all of these experiences, needs to have their own experience. That's again this mental block, let's get over this first hurdle because you need to start telling people about your experience. Like you've just said, a failure or a mistake is part and crucial, part of the experience that you're going to be sharing in the future. If you're not prepared to have your own experiences and keep listening to everybody else's, then you're forever stuck.

Steve Larsen:
You're just going to keep hitting a wall. I actually just did a podcast about this, this is very interesting you're talking about it. I had this realization, it was a few weeks ago, which shows just how much we all learn constantly. I was listening to one of Dan Sullivan's courses called Pure Genius and he was talking about, "You can stop comparing yourself to an ideal. Its someone else's ideal you're always compared to." I've got to be more like that guy, I've got to be more like that guy and what it does, it makes you implode. You'll never be satisfied and instead start comparing yourself to where you just came from. I did this, and then you'll actually feel peace and satisfaction with where you're moving forward in that scenario.

Danny Walsh:
Without a doubt, and when you start to show more of your experience, and obviously this is driven by the experience and guidance of others. When you're showing more of your stuff you become more accustomed to likes and comments, and all of the things that the internet will give you which will boost your confidence, and enable you then to keep repeating the cycle. Before you know it, you're inbox is lighting up at two o'clock in the morning, with people asking you for advice as opposed to you messaging somebody at two o'clock in the morning asking them for advice. Does that make sense?

Steve Larsen:
100% I definitely saw that switch happen for me.

Danny Walsh:
I guess it takes a while, doesn't it?

Steve Larsen:
Yeah, I've been doing it for about four years. Not as long as you but it definitely took a long time and finally when I realized that. There's a really good book called How The World Sees You, and in there he was saying, it was just right along with what you're saying. He said, "Stop focusing on your strengths. Its not so much about your strengths, its not so much about your weaknesses. 100% just highlight and focus on your differences. Whatever makes you different out there, you're not going to be, you'll stop focusing on the ideal. You'll start focusing on your insides and again have more." What I think is funny is we could talk about these kinds of issues rather than so much of the tech issues, because ClickFunnels makes it so much easier to do the tech stuff. You can actually focus on your own self.

Danny Walsh:
Without a doubt, and I have three core principles that underpin everything that I do and everything I would do with my clients, and I have them for year. The three principles are very simple. One of them is technology must work, that's the first principle. If technology doesn't work then it doesn't work and nothing can be solved, and no one can click through and there's complaints etc ClickFunnels makes the technology work, that's that bit sorted. Where we have to hire a bunch of guys and spend thousands and bang head on the wall for months, its handled.

Principle one is underpinned by ClickFunnels now in my mind, and that's great. The second principle is get the right offer in front of the right people, and that's like Dream 100 stuff and all the rest of it. Taking the time to actually figure out who are these guys who I need to put this offer in front of, and one of the other things I do apart from music is fishing. I do lots and lots of fishing and we have funnels for fishing. The principles of putting the right bait to catch the right size of fish is very similar in marketing, so principle two you must have the right offer for the right people,

Steve Larsen:
Which is very easy to mess up.

Danny Walsh:
Very very easy to mess up but the power of funnels and the power of, the things that we can do now on the internet, especially with things like Facebook and Facebook live video. All of this cool stuff, is the third principle and this is simple as it gets. Technology must work, right offer for the right people. Third principle, build a solid relationship. That part again is where people, they will fall down or they will not put into context how important that part is, because if you can build a relationship it keeps people coming back.

See what I mean? As well as being able to push yourself over the mental barrier of just getting started, you've got to make sure your tech works which we know ClickFunnels will help. Getting that right offer is only the first bit of it, you've got to build a relationship. When you get that package correct, that's when you can start to really advance and it doesn't have to be complicated.

Steve Larsen:
No, it really doesn't. I really like that third one, build a solid relationship. I think a lot of people get into the internet business because they figure, "I don't have to talk to anybody." You're about to go through some personal growth because you're really not going to make that much, unless you actually start building relationships with people.

Danny Walsh:
The relationships are key, do you know what I mean? Whether you have a fancy fifty five page extravagant system with all odds of emails or whatever, or you just send somebody a message on Facebook you're still building a relationship. You've got to do that in a way that gives value, as you know. You've also got to do that in a way that leaves people happy, and there's people out there who are expectant that they can just switch something on and make a lot of money.

As we know that's not the case, its a great experience to have as long as you learn from that and you don't go back to buying the next thing that comes along. Just repeating that perpetual cycle, and having the relationship does mean having a conversation and getting people on the phone, and having Skype calls and all the rest of it. You've got to think longer term, whenever you're embarking on any sort of marketing project I guess.

Steve Larsen:
You just said something there that I thought was very interesting, because I had this realization a while ago that I needed to stop. I was getting stuck in this just go read books and learn and learn. After a while I realized these are great, I know all these principles. This is fantastic, but I don't even have a business to do it with. I realized this is going to sound totally ludicrous but I had to stop reading, because my learning needed to start coming from my own experiences. Rather than just be curios all the time, I had to switch gears and say okay. Stop reading so much, which is totally not normal. Just go execute and execute, and whatever barriers I run into I'll study about that barrier and how to get around it.

Danny Walsh:
Exactly.

Steve Larsen:
Much better way to do it.

Danny Walsh:
We talk about ready, aim, fire. You get ready and you spend ages there, you probably don't do anything. If we flip it round to ready, fire, aim we can fire a few things. People say, "I've not got the money, I've not got the investment. You can put up a Facebook page and you can set up a simple opt in page, and you can gauge interest with a dew dollars of Facebook ads. You don't need a big investment. If that all points in the right direction and makes you happy and smiley, and thinking this is feasible, I'm sure the investment will come. There's so many guys, and like I said I've done a lot of stuff in music and we did internet radio for years.

For example, working with people who want to become artists, and there's guys out there they're older than me and they wanted to become artists all of their lives. Forever, since I've known them, since we were doing the music business. They've still not made it, and they produce music that's release quality will sell. I know it will sell, they know it will sell but for some reason in their mind, they're never quite happy with it. Its never quite perfect and they are ready aim fire. They've spent twenty five years aiming, and in all of those years they've got older, they've lost their rap appeal if that's the right way to describe it. You're becoming old and you're getting past this stuff, and you'll get to some point where you'll never do it. Whereas that piece of music you recorded when you was eighteen or that idea you had last night, is good enough now to take to market.

One of the things I say to people a lot is if you don't have an idea, let's look at you. You are the brand, so if you can become the brand then you've got products in abundance. Like I said, we've got stuff in music, we've got stuff in fishing. I love music, I love fishing, I love all the things as well and we've got funnels and all of those. These are the things that we love, make them into businesses. The guys who are listening, what kind of things inspire you and motivate you? You don't need to worry about the next persons product, you are the brand but only if you think like that, and think what do I have to offer the world and how can I package that up in a simple way that adheres to some basic principles?

Technology working, put it in front of the right people and build a relationship with these guys. Its something I've done since I was eighteen and I had a choice. Follow the crowd and go and go on me to put McDonald's five days a week, eight in the morning for an Egg McMuffin and you don't even get paid and you're going to do some learning stuff or start your own business. At that point I chose that journey, and you've got to take your choice and make your journey start. If you can do that and you can overcome the failures and you overcome the disasters that will undoubtedly get you along the way, and you just put things out there, then you will start to build experience and you will start to build momentum quite quickly. That espouses the formula to all of this, but some people will not take that first step and that's what I specialize in helping them to do.

Steve Larsen:
I want to just clap and shout. I just agree so much with what you're saying right now because its the journey we all go through with this. I think its we all want to be on the laptop on the beach making the millions, with no shoes on kind of thing. That's why a lot of people get into this, but its just like every other business. Russell and I were talking yesterday and I was telling him its amazing to me how many people think that just because, they think online business and offline business are two different categories. The fact that its online does not make it a business, the fact that its online doesn't make it. It was a business without that, just putting it offline or online is just a medium. Its just a channel for actually putting your products out there.

Danny Walsh:
Exactly, and you've got to liken it to a department store but every door leads to the same till as it were, to the same register. No matter which door you go through, it still leads you up to the same bank or the same register or wherever. People look at their offline business as the mainstay, people are coming through the door they're spending money and then they've got little tiny bit of stuff going on online. You're like if we put some simple things in place on the online side, you can double or significantly increase your income. Again, sometimes there's reluctance especially if somebody's used to working in that offline traditional thing. Its frustrating when people spend £5,000 on newspaper advertising and they can't even track who has read it. You have nowhere to track who has read that newspaper.

Steve Larsen:
Is it even working?

Danny Walsh:
Exactly. You can say to them, "How many visitors have you had from your last newspaper advertising campaign?" "One or two maybe, its hard to tell." Let's give away some cash as a lead. We'll give you £10 to spend in our offline business, or $10 to spend or $20 to spend. Complete this simple form. We've done this and the guy rings me up, he says, "Make it stop. It's only been two hours and I've got a hundred people with £10 in their hand, with address phone number every other thing that I could need as a business owner to market to these people. Stop it."

He spent $35 or something on Facebook Ads. £5,000 on newspaper and people continue to pour their money into things that are not even proven to work. He doesn't know whether it's worked or not. Something like ClickFunnels and tracking it with proper analytics and Facebook retargeting and all the rest of it. You can see instantly how your offers are working and who's responding and such like, so dragging these people up from the dark ages and saying look guys. This is very possible for you if you stick to some basic principles.

Don't make it overly complicated and just take some of your best stuff, or if you haven't got physical stuff you can give away, give away coupons or vouchers or cash. People will flock to your business, because you can get them through the door. Do the free plus shipping or some sample or some way to get them in, and you'll get a lot better return than you will of a newspaper or radio commercial, or whatever it is that's costing you a fortune.

Steve Larsen:
The market really is fatigued with the old way of doing marketing. I don't want to say old way because its not that it doesn't work, its just its own beast and most people have no idea what they're doing. You help people with ClickFunnels all the time, and I wanted to ask is there a way that you recommend or that you've seen, helps people shortcut the learning curve with ClickFunnels? It makes it just a billion times easier, but there is a little bit of a learning curve.

Danny Walsh:
Get started, that's the first biggest thing you can say. Is actually open the editor and attempt to do something. I've got videos, ClickFunnels have got videos. There's an abundance of videos that show you to the finest detail, then there's the group. Twenty two thousand ClickFunnels users in the group. If between those resources and the fact that you've got probably one of the most easy to use and powerful editors on the internet full stop, period.

Steve Larsen:
Sure.

Danny Walsh:
In front of you, then is it a need that you need to speak to somebody or is it a need that you need to reassess where you're at, or is it a need that you're so cluttered and you've got so many things going on, that you need to disable or remove some of these other things, so you can focus your time? Clearly, something is stopping you from getting started. Once you do get started clearly there's a learning curve, but like I said at the beginning press things, see what happens. Make a test funnel, do things step by step but with anything in ClickFunnels, from reading Dot Com Secrets to using it, to upgrading to Funnel Hacks, whatever it is that you do, the principles are the same and if you look at the funnel hacking principle of seeing a website that you want to model. Thinking there's a blue line across the top, how do I make a blue line across the top? There you go [inaudible 00:27:12] make it a blue background.

Maybe adjust the padding a little bit, now they match. Next section underneath, and do it in a step by step process and it might take you a few hours. It might take you a few weeks, but by the end of that you will have learned everything you need to know. When it gets to the more technical stuff obviously you can reach out to people, there's people like myself and certified consultants, and all guys all over the place who will happily jump in and hep you. The biggest thing is just getting yourself started and getting stuck in, and like I said don't be afraid of pressing things and seeing how the editor responds. Then test your pages. As long as you've got a plan in mind, which underpins all of this, have a plan. Know what you want to o by the end of the process. What does it look like at the end of the deal, at the end of the process? If you can get that foundation in place, then just get stuck into it and you really will find that its not overly difficult to do.

Steve Larsen:
Its funny, I'm laughing. I always tell people to do the same thing, just go start. Someone was asking me a little bit ago, "How do I even get going on this thing?" I said, "This is how I got started. I just found a page that I liked and I decided I would just clone it, pixel by pixel. The whole way down." I was learning all this stuff and I got into ClickFunnels right after they left Beta. I'm sure you're a long time user also and I have hits.

My wife and I are on a date and we were hanging out, and she wanted to watch a movie but my mind just kept going back to this ClickFunnels thing. I was having a hard time focusing on the fact that I was on a date. She's like, "Hey, let's watch a movie." There's no way she didn't notice but I pulled my computer up on the side and I was doing stuff, I ended up cloning the entire homepage of GetResponse, GetResponse the email auto responders. Just pixel by pixel the whole way through, and I was like holy cow. At the end of it I was like I could do this with anything. This is fantastic.

Danny Walsh:
That's the thing, whether you're on a date and its a bit boring or whatever it is, you're just funnel obsessed. There's a lot you'll get out of this and obviously with the community and the guys that are supporting. There's no reason why you should be stuck, and certainly if I think what I have to do all those years ago to put one website online and the costs. If you wanted custom designs doing, there was no such thing as Fiverr. There's all of the things that you take for granted now when it comes to ClickFunnels and whatnot, but it can't really e much easier and I'm sure it'll get easier and more cooler as time progresses

At this point there's not really much in terms of an excuse, so you get something out there online. As long as you're ethical and you build a relationship with people, and you have some fundamental principles, there's no reason why the stuff won't take off. Again, don't limit yourself to one thing. You've got to look at multiple income streams and there's things like affiliate marketing and al the rest of it, what you can do to bring additional income into your business really.

Steve Larsen:
Its so true. I want to thank you for this, I've been taking notes like crazy. I just want to hit on those three things you said again, your three core principles. Technology mist work.

Danny Walsh:
Yeah, technology must work.

Steve Larsen:
Number two, you go to get the right offer in front of the right people, which is just the most basic. You have to do that, you'll waste so much money if you don't do that. Then number three, build a solid relationship. That's awesome, thanks for saying all you have on this. This has really been helpful. Where can people learn more about you again? Its dannywalsh.co.uk right?

Danny Walsh:
Yeah, that's my main site but I do have free videos that I do, and tutorials. I've got a members site as well again, all powered by ClickFunnels and people are obviously are welcome to join it. Do a weekly live call and working in partnership with quite a few guys who are also using ClickFunnels. I literally do support, I would imagine forty to fifty ClickFunnels users, plus the rest of the guys I support. There's a lot of people moving over from WordPress to ClickFunnels, and I coined the hashtag ClickFunnels pays the bills. Feel free to let that surface around, but it literally does pay the bills. A pleasure to be on the show, really.

Steve Larsen:
Thank you so much. I've been looking forward to this and I'm sorry we had to reschedule tons of times.

Danny Walsh:
It's been good and hopefully, like I said if anybody needs me, needs any help or support just feel free to reach out. It's been a pleasure.

Steve Larsen:
Awesome, thank you so much and definitely go check out Mr Danny Walsh. I appreciate that.

Danny Walsh:
Thanks Stephen.

Steve Larsen:
All right, bye bye.

Danny Walsh:
Bye bye,

Speaker 2:
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