The Lawsuit that Could Shine a Light on Cambridge Analytica
Pictured above is Alexander Nix, CEO of Cambridge Analytica, speaking in November 2017.
David Carroll is hunting for information. About himself. He knows himself pretty well. And so does a controversial marketing firm.
Cambridge Analytica claims it holds up to 5,000 data points on over 230 million American voters. The company implied it was the secret sauce in the Trump campaign (then they took that back.)
But this company may share your online marketing profile with political campaigns, retailers, and potentially foreign governments. What if you, the profiled, wanted to have a look too?
David, father of two, professor of tech-design and online ad researcher, made that request and now is suing for further information. This week, what David found. And didn’t find in his file. And what it could mean for our democracy.
You can request your own file from Cambridge Analytica. Let us know if you do and what you find.
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