Mastering the Business of Yoga
Business:Careers
Dr. Ariele Foster is the founder of Yoga Anatomy Academy, and has been practicing yoga since a young age, as she has a grandmother who is a yoga teacher and practitioner. After living at the Kriapulu Institute as a seva, Ariele was inspired to become a yoga teacher and begin teaching. After suffering an injury, she decided to get her doctorate in physical therapy, and is now a practicing yoga teacher and physical therapist.
On this episode, Ariele and I talk about some of the common wording that yoga teachers can shift to be more anatomically correct. We discuss the anatomy of the shoulders, lumbar spine, and the feet, amongst other things. Ariele and I also delve into the business of yoga and how to create a streamlined brand when you have more than one topic of interest!
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This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which is built on top of QuickBooks Online and integrates with MINDBODY Online. While they offer tax accounting, many of their customers also retain their current CPA and use Ceterus for month-to-month accounting and benchmarked reporting, which their CPAs love. To learn more about Ceterus' yoga accounting and benchmarked reporting solution, please visit www.ceterus.com/mbom. If you sign up through this podcast, you will get 50% off your first two months!
This episode of the podcast is also brought to you by FavYogs! FavYogis is the newest yoga app designed specifically with Yogis in mind. It was built out of Santa Monica, CA by a practicing yogi and software engineer from MIT. FavYogis connects yoga students with their favorite teachers through a simple to use app that is free to download. Teachers can post one time events like workshops and retreats as well as regular weekly classes, and students can easily find teachers offerings from anywhere in the world. Use the code “MBOM” when you sign up and make sure they know I sent you! Sign up here!
I've also launched a private community on Facebook for yoga teachers who want to learn more about business. Join me here!
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