165: Articulating Procurement’s ‘Brand Promise’ to the Organization w/ Chandar Pattabhiram

My guest today is Chandar Pattabhiram, the new Chief Marketing Officer at Coupa. We sat down and recorded this podcast during the SIG Fall Summit in Carlsbad, California, which explains all of the interesting background noises you may hear. I took that opportunity to get his fresh perspective on how procurement can elevate its role in the organization.