15 Maggie Winter - The Founder of AYR on Creating a Brand that People Connect To
Maggie Winters and her co-founders set out to create a line of clothing that they thought was missing in the marketplace: high quality, affordable, seasonless fashion basics. The brand, called All Year Round (AYR), it has a cult-like following, and it's clear why.
The digitally native brand has found success with pop-up shops in New York, and is constantly pushing the envelope when it comes to non-traditional retail.
I chatted with Maggie about her future in retail and plans for additional stores, as well as the amazing culture at AYR, and the important things to keep in mind when hiring.
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