113 - Don't Ask your Team to Chase a Dream

There is reason why most companies don't grow pass $1 million,is because entrepreneurs in charge don't know how to effectively set and achieve outcomes. After all, it's rare that you meet anyone who wants a business smaller than $1 million, why then do so few people achieve it?

Entrepreneurs have a terrible habit of setting goals and outcomes that are so far beyond where they are today, that they feel unrealistic. When you take a goal like this to your team, rather than have them trying to work together to achieve, you're asking them to chase a dream.

Chasing someone else's dream is demoralizing. When you get behind, you feel like you're failing. When a team collectively gets behind, they will feel like they're chasing you and they will learn how to lose gracefully.

Losing gracefully is demoralizing. Losing gracefully crushes a team's momentum. Losing gracefully can become the single most damaging condition to your company's culture.

There is a better way.