Building the Brand — Why Audio?

Listen to the story here and see the accompanying photos at MAEKAN.com for the best experience.

You might be curious about why you’re listening to this story as opposed to just reading it off your screen.

In the early stages of MAEKAN, a lot of consideration went into building the experience. We thought about simply sticking with text and photos and maybe experimenting with video, but in the end, we found our reasons for why audio was the best approach.

The current way in which we live our lives is constantly changing. It’s never quite stagnant, with continual movement and direction, and more importantly, it’s dictated by outside forces we currently can’t control. The advancements in storytelling are evolving at a rapid pace, and media typically gets behind tech advances such as augmented and now virtual reality. But the medium that has arguably been around the longest and one that represented our best interests was right in front of us…

The spoken word.

What is MAEKAN?

MAEKAN is a membership-based publication and community focused on the sights and sounds of creative culture. We're about learning, participating, and connecting with a global community on a deeper level that social media just doesn't provide. We’re defining the future of creative culture.

We don't have all the answers, but our curiosity ensures we never stop looking.

Sign-Up Today

If you've enjoyed this story from the archives and want to see what else MAEKAN has to offer, sign-up for your membership at MAEKAN.com. You'll unlock all of our stories, be given exclusive member-only-access to our Slack community, and have the opportunity to participate in our monthly digital panel discussions.

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