Businesses that Care Podcast (formerly Mere Mortals Unite)
Business:Management
101 The Power of Storytelling - Kelly Swanson
URL: http://www.julieannsullivan.com/storytelling-kelly-swanson/
We usually think of storytelling as a skill reserved for movies, fairy tales, and novels. What if you could harness the amazing power of stories to better connect with your audience or customers? Today's guest shows us how.
I'm excited to bring you this interview with Kelly Swanson, an expert storyteller and comedian. Kelly not only knows how to tell a great story. She also understands why stories work and can help you improve your storytelling as well. You’ll learn a number of practical tips that will take your influence and engagement to the next level.
Kelly’s bio: Kelly Swanson is an award-winning storyteller, motivational speaker, comedian and author of The Gutsy Girl’s Pocket Guide to Public Speaking Kindle series and Who Hijacked My Fairy Tale?: How to Hang on to Humor When Life Doesn’t Go The Way You Planned. She’s also the creator of Prides Hollow and the wacky cast of Southern characters who show up when you least expect them.
Kelly has won awards for her storytelling from the Film Advisory Board of Hollywood and the National Parenting Publications Association. She was a featured entertainer for Holland America Cruise Lines and has been coined one of North Carolina’s funniest women.
She delivers funny, motivating programs on how to master the art of connection and engagement through the power of story. Woven into her powerful content on how you can craft your words to have more impact is her delightfully wacky and moving personal story of finding out how being the weird kid would turn out to be her greatest gift and biggest asset in business.
You’ll discover:
Why we are all salespeople (and what that means). The biggest element of stories that people leave out. What “wound marketing” means and how you can use it. The biggest emotional need that people have. The three stories we should be telling. Several experiences where Kelly’s stories made a difference for her business and for her audience. Why you should make your stories as short as possible. Practical tips that can make your stories better. Why the audience must feel that you genuinely care about them.
Interview Links & Other Resources
KellySwanson.net
StoryImpactAcademy.com
Connect with Kelly on LinkedIn
Connect with Kelly on Facebook
Follow Kelly on Twitter
8 Women Dream
Who Hijacked My Fairy Tale? by Kelly Swanson
Mere Mortals Unite on C-Suite Radio
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