Are Millennials Out of Reach for the Average Independent Agent?

Insurance is a tricky arena.

The role of the independent insurance agent has always been as the navigator, or the advisor. But with the ease of the internet, insurance is becoming less and less complicated. Sam Friedman points out that while small business insurance is getting more and more mainstream, the generation of those buying from agents like us is dwindling.

Especially among Millennials. But there are ways to combat these changes.