ANR17 - Maybe the Independent Insurance Agency Isn't Dead

 

Recently, Google launched their Google Compare insurance pricing program in the United States after its huge success in the UK. Unfortunately, they haven’t been as successful as they anticipated. Google is one of the most successful businesses on the planet, but they made some huge mistakes with their latest campaign that’s now forcing them to re-evaluate their fiscal plans and growth for Google Compare.

We know all too well that insurance is a fairly complicated business, and the American way of buying insurance is very different from the way they do it across the pond. Regional regulations, trustworthy insurance agents, and varying prices all influence how/when/where people buy their insurance, and Google failed to incorporate these very big cultural differences into their plans.