Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The First Steps in Starting a Movement with Your Message
It's so easy to look at other people's endings and compare those to your beginning or even your middle.
I think speakers do that a lot especially when they are trying to create something bigger than themselves.
I admit that I do this!
When I first started my business I was following a speech coach who had been in business for 20-years, and beating myself up for reaching her level of success.
Not good!
But when you are creating something with more meaning, with more impact, with the potential to make a difference, it’s so easy to compare yourself.
You look at Simon Sinek and think, "Wow, that guy showed up overnight and exploded. His TED Talk has like a gazillion views."
Here's the rebel truth: Simon Sinek did not start with a gazillion views on a TED Talk.
You are coming in at his end (however, I’d wager that talk was his middle).
So where do you start?
How do you do this crazy, bold, audacious thing of starting a movement with your message?
You start by stopping, by shifting and then by asking. That’s the first step to starting a movement.
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