9. Be Decisive. Laura Roeder of MeetEdgar on batching for productivty, 80/20 thinking, & quitting her job to go from freelance to SAAS

Laura Roeder is the founder of Edgar, which is (or maybe I should say "who is") a social media automation tool (no offense, Edgar, but you are a tool). Edgar helps you create a library of social media updates that you can schedule to repeat.

 

Laura has been honored at the White House, and spoke at the White House for being in the Empact 100, which is a list of the top young entrepreneurs in the US.

 

I've personally known Laura for about 8 years now, and I've always admired her decisiveness. I've never seen her really agonize over a big decision. In this interview I try to dig into the source of that decisiveness, and the philosophy that drives it.

 

One note in here is that I ended up abandoning a story about how it is – as Laura puts it – I'm responsible for her meeting her husband and CTO. First of all, she's giving me more credit than I deserve, but secondly, wait until later on in the interview, and we do eventually pick that story back up. So be patient.

 

Sponsor: http://kadavy.net/treehouse

 

Show notes: http://kadavy.net/blog/posts/love-your-work-episode-9-be-decisive-laura-roeder-of-edgar/