Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Every movement and every speech must be moving people away from something, away from something that's in the status quo and towards something else.
We have talked about what you're rebelling against in the status quo of your industry.
What do you want to shake up?
What do you want to change?
What are you rebelling against?
But rebelling isn't enough.
Pointing out that something needs to change isn't going to make your message spread and make a lasting impact.
We saw this with a 99% movement. They rebelled against Wall Street, but they didn't have a vision or plan for how to change the status quo and what it would look like if they changed it.
The movement ultimately fizzled.
The rebellion is the first part of being a speaker who starts a movement with their message, figuring out what is causing people a challenge or a pain that needs to be overcomed.
The most important part is you've got to show what people are moving towards.
And that’s the focus of this episode of the Rebel Speaker Podcast
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