22 Ariel Kaye - The Founder of Parachute Home on Launching a Home Goods Brand
One weekend while studying abroad in Italy, Ariel Kaye checked into a boutique hotel on the Amalfi Coast and got into bed after a long day of travel. She felt sheets that were softer and more luxurious than anything she had ever experienced. The experience stuck with her.
Ariel went on to graduate from NYU before spending ten years at an agency in brand development and advertising. In 2012, she was shopping for bedding and was faced with overpriced monotonous products. So in 2014, with those Amalfi Coast boutique hotel sheets in mind, she launched Parachute, a direct to consumer home essentials brand that offers quality, non-toxic bedding, bath, and table linens. In addition to their e-commerce site,the brand also now has their own hospitality line and in 2016 opened The Parachute Hotel.
In this episode, Monica chats with Ariel about how she got started, how she best utilizes the advice and expertise of her investors, the importance of evolving with your customer and the number one thing you need to know about building a team.
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