Download - Back to basics: il prezzo come leva strategica

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Back to basics: il prezzo come leva strategica

2017-05-15

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Il prezzo è rimasto la variabile fondamentale, quella su cui si giocano la loro validità strategie e progetti commerciali. Il prezzo rappresenta una leva endogena, stabilita internamente all’azienda, eppure la sua scelta non può e non deve essere svincolata dall’ambiente esterno.