Rocky Harris is the new CEO of USAT (USA Triathlon) which is the governing body for triathlon in the United States. Historically USAT has operated in a silo being known primarily for offering race organizers insurance, however they're recently partnered with heavyweights like Ironman and Triathlete magazine to invest hundreds of thousands of dollars a year to launch My Time to Tri and attempt to add 100,000 beginner triathletes to our sport each year.
Topics discussed in the interview:
My Time to Tri
Rocky Harris on Twitter
USAT Foundation
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