Episode 318 | Sean Casto - Attention for Your Apps

Guest:

Sean Casto

@seancasto

Sean Casto talks with Dave Rael about motivation, marketing, making great things, and the impact of a marketing strategy for application developers

Sean Casto is the Founder of the premier app marketing agency, PreApps, where he has helped Thousands of apps reach Millions in Downloads. He has worked with many Million Dollar apps such as Flyp, OverKill 2, Gadget Flow, and even Billion Dollar apps such as Cheetah Mobile’s Security Master with over 550,000,000 downloads. He is also the Creator of the App Marketing Academy, the world's best online mobile app marketing program. Today, Casto is one of the most in-demand experts on mobile app marketing and growth. His clients and associates has expanded to 80 countries, in 24 different app categories to create, launch, and market their app, from nothing to Millions of Downloads and Sales. Casto has been a guest speaker at industry conventions for Microsoft and Samsung and lectured at Universities such as Northeastern and Harvard. He has also appeared on and been featured by The Washington Post, USA Today, The Boston Globe, Entrepreneur Magazine, and The Associated Press.

Chapters: 2:04 - Dave introduces the show and Sean Casto4:04 - Sean's interest in mobile applications and the path from developer to marketer9:25 - Sean's experience with dyslexia and the motivation it has created12:28 - The types of individuals and organizations Sean helps15:47 - Advice for app creators19:19 - The time to think about marketing22:22 - Starting points for developers on understanding marketing and what they need to know25:44 - Sean's story of failure - Putting time and effort into developing a mobile app to find that went unknown31:51 - The importance of money mastery for app developers35:23 - Sean's success story - Helping people gain freedom and experience their passion37:41 - Sean's book recommendation39:57 - Sean's top 3 tips for delivering more value46:08 - Keeping up with Sean

Resources: App Secrets - Sean's App Marketing Book PreApps App Marketing Academy Dyslexia "Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again." -Steve Jobs YouTube Query for Tony Robbins

Sean's book recommendation: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results - Gary Keller Awaken the Giant Within : How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! - Tony Robbins

Sean's top 3 tips for delivering more value: Work more on your business than in your business You need to get help - surround yourself with great people Change your perception of failure (and view it as opportunity)