Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
How Podcast Interviews Grow Your Speaking Platform
You know that have to be visible in order to make a difference in the world.
A movement was never started by hiding out behind your computer.
A speaking career is never launched by posting on Facebook and Instagram alone.
People must know about you and your message in order to grow network and build relationships that grow your speaking platform.
You need the help of other people. Specifically, you need the help of other people's audiences.
You can't do this alone. You have to enlist others in helping you spread your message.
In my opinion, one of the best and easiest ways to be exposed to other people's audience is to do podcast interviews.
Why? Well according to my friend and founder of B, the PR agency, Brigitte Lyons, in the past two years podcasts have emerged as the newest media disruptor.
Everyone from major brands to indie businesses to speakers are flocking to get their message out through podcast.
As a speaker, you should be doing this too. You can get known for your message when you appear on a podcast.
Let's face it, getting on a podcast is much faster and easier than landing a speaking gig.
So let's get you on some podcasts.
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