022 Horst Streck talks about the importance of empathy for gamification

After changing his student life for a working career, Horst Streck worked as an information expert within the Amsterdam local authorities for over 15 years. In 2001 Horst Streck founded I Sioux Media Productions with two partners. In 2002 the company made its first step as a game developer. In 2007 the company entered the casual games arena, with the brand Youdagames. Youdagames won the Dutch Game award in 2008, with two games and became best ·up-and-coming developer· in 2009 in Seattle. As CEO, Horst Streck was executive producer and responsible for building strong relations with partners and distributors. In 2012 Horst Streck stepped down as a CEO and became a member of the advisory board. He decided to follow his heart and started a new venture which is all about gamification. In 2014 he was selected as chairman of the Dutch Games Association. For two years he's been in the mission of renewing the educational system by the use of gamification. The last two years have been the most regulars he's had since he has been teaching gamification at the university. He might be also giving workshops, presentations, advising people, almost anything on a given day!