Episode 325 | Trae Robrock - Automate Everything

Guest:

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Trae Robrock talks with Dave Rael about opportunity, efficiency, delivering, giving, values, and dealing with friction

Trae Robrock is the CTO and Co-founder of Green Bits, where they build a retail platform for the cannabis industry. He has been coding forever and professionally for over a decade. He's passionate about automation and how software enables this. He's also a youtuber who vlogs about automation, time management, and general life stuff.

Chapters: 2:04 - Dave introduces the show and Trae Robrock3:19 - Trae's focus on automation and daily routine4:34 - Green Bits - origins and intent6:28 - Trae, the CTO of a technically focused startup8:53 - How Trae got started in software10:38 - The technology behind Green Bits11:36 - Trae's experience with being a video content creator15:06 - The things that "light Trae up"16:54 - The problems GreenBits solves for small businesses19:58 - Trae's story of failure - difficulty growing a team and system, missing visibility to diagnose problems22:28 - Organizational culture and hiring and firing based on values26:24 - Trae's success story - identifying an opportunity, focusing, and executing on a solution that provides real value28:26 - The difficulties and friction associated with working in the cannabis field31:43 - How Trae stays current with what he needs to know33:09 - Trae's book recommendation36:46 - The things that have Trae most excited39:59 - Trae's top 3 tips for delivering more value42:29 - Keeping up with Trae

Resources: Green Bits Trae's YouTube Channel Ben Curren Andrew Katz twilio The Values of Green Bits Amazon Go Stores Darkroom

Trae's book recommendation: Crush It!: Why NOW Is the Time to Cash In on Your Passion - Gary Vaynerchuk

Trae's top 3 tips for delivering more value: Always give and help people without expecting anything in return Understand the intersection of your passion and ability