023 Michael Wu on how to use data for better gamification

Dr. Michael Wu has served as the Chief Scientist at Lithium over the past decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him the recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg and other industry giants. Michael has served as a Department of Energy (DOE) fellow at the Los Alamos National Lab, conducting research in face recognition and was awarded 4 years of full fellowship under the Computational Science Graduate Fellowship. Prior to going into the industry, Michael received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology; and his Ph.D. from UC Berkeley·s Biophysics program, where he used machine learning to model visual processing within the human brain. Michael believes in knowledge dissemination and speaks internationally at universities, conferences, and companies. His experience and insights have inspired many global enterprises and are made accessible through ·The Science of Social,· and ·The Science of Social 2··two of his books.