80: The Biggest Mistake People Make When Prospecting on Social Media

The reason why most people struggle in network marketing is because they are taught to focus on the wrong things. Network marketers have this “Success Mindset”, wherein they focus more on personal gain and what they can get from their network marketing business. Don’t get me wrong, there is nothing wrong with having success goals, but if that’s your final destination, then you will see yourself struggling with prospecting people.

Somebody asked me, “What would you consider to be an effective Facebook prospecting post?” I thought about it, and understanding the concept of Legacy Leadership, a better question would be, “What would be the best thing for me to post on Facebook to help me make the biggest impact?”

Actually, social media has shifted to quality over quantity. In other words, posting your stuff and inviting people every day to join your business doesn’t work anymore. So, in this episode, I’m going to share with you a business strategy that you can apply to be successful in prospecting.

I have this concept called “Learning Out Loud”, and it focuses more on impact over income, quality over quantity. So anytime you hear, read or learn something that educates and empowers you, all you need to do is share that content with others on social media. Your goal is to enhance people’s lives by what you share. And the moment you share something that has value to someone, you immediately become valuable to them. This then creates that connection and relationship, and we all know a successful prospecting is born of that relationship.

Stop thinking like a customer, and start thinking like a marketer. Marketers think everything around us is potential content to share with others.

So here is my challenge for you: Start to share that quote that inspired your life, the strategies you heard on podcasts or read in a book. Get those old notebooks that you’ve accumulated and find something in there that you can share with someone else. Remember, teaching is the fastest way to success.