The Cold Hard Truth About Facebook Ads! The #1 Reason Your Ads Fail & The 2 Ways Facebook Ads Work!

Facebook advertising is not a magic bullet... If you are struggling to drive sales from your Facebook ads, you must watch this video! It reveals the 2 ways that Facebook Ads will crush it & the #1 thing to avoid!

One of the most common comments I receive on my Facebook advertising videos is: "I ran ads and didn't make any sales what is wrong with my Facebook ad?"

Looking at the Facebook advertisement as the cause of the lack of sales is the number one biggest problem for new Facebook advertisers.

The truth of the matter is that Facebook advertising offers you access to traffic… That's it! Could your potential future leads and customers be in that 2 billion person audience that Facebook owns? Of course!

But here's the main point that most people miss…

The quantity and quality of traffic does not matter if your conversion mechanism is broken!

Stated another way: if your landing page copy stinks and doesn't convert traffic to leads or customers, no amount of Facebook traffic or no fancy Facebook targeting will increase your sales!

Because the problem is clearly a conversion problem, not a traffic problem!

This leads us to the two most powerful ways to use Facebook advertising in order to guarantee your maximizing the results on your time and energy and money invested in the Facebook platform.

#1-using small amounts of paid Facebook traffic to test your landing pages, squeeze pages, sales pages, headlines and more! Creating a minimum viable funnel is an important step so you can test your assumptions and ideas about what your audience truly wants.

Learn more about what a minimum viable funnel is, or creating a minimum viable funnel here: www.youtube.com/watch?v=1cEzmc-_GCI

With as little as 20 or $30 you are able to begin testing your headlines, ideas and offers to get real-world data to find out if your audience wants what you're offering!

This data can save you months of time and potentially thousands of dollars you might waste going in the wrong direction marketing something your audience doesn't want!!!

I really hope that makes sense at how powerful this idea is… You may want to read that above paragraph again!

The second way that Facebook advertising works for your business is to scale more targeted traffic to an offer that you prove converts.

Again, note that I've mentioned you must have proven that the offer converts first, before scaling the amount of traffic you drive from Facebook to set offer.

If you scale traffic to an offer that sucks you will simply waste money!

The analogy I used in the video is that of pouring gasoline on a fire. The fire is your conversion mechanism, the gasoline is Facebook advertising.

If you don't have a fire burning already and you poured gasoline on a pile of sticks... You end up with a smelly pile of sticks and no fire.

But if you build a small fire first, the gasoline will ignite... So if you get your conversion mechanism working first, the Facebook traffic can ignite your revenue!

Most of the Facebook advertising "gurus" work hard to sell you the false belief that Facebook advertising is the make or break of your business!

The truth is that having an offer that converts is the number one key to success with your online business!

Once you have an offer that converts, traffic is the easy part! You can buy traffic from YouTube, Facebook, Pinterest, Instagram, Google, Bing, Yahoo, Snapchat and more!

If the people selling you Facebook advertising courses were honest, they wouldn't make any money… Because it have to concede that the offer is more important than the traffic.

Luckily I'm not here to sell you a course and I'm here to give you the honest truth… Which is exactly why I made this video for you today!

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