Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The Foundation of Crafting Your 3 Word Rebellion
Rebel truth time.
It's hard to figure out your message.
If you have been struggling to find the right words, know that there's nothing wrong with you and it's just a difficult process.
Because we want to get it right and we hold onto finding that message so tightly that we can't see the right words in front of our face most of the time.
Mark Twain once said, "The difference between the almost right word and the right word is really a large matter. 'Tis the difference between the lightning bug and the lightning."
He's right.
The right words call our people in. The right words incites action.
The right words spread our message and the right words create the change we want to see.
Phew, that's a lot of pressure, right?
No wonder we struggle so much to find the right words that we never get out of our head, we never launch our speaking career, and we don't move forward.
One of the goals of The 3 Word Rebellion is to move you past all that pressure.
Because this should be fun, it should be an enjoyable journey that's inherently creative.
But we hold so tightly onto getting it right that we never get out of our heads to start getting it almost right so that we can strengthen it and find those right words.
Let's stop the pressure and start having some fun.
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