The Power of Purpose for Employer Brands, with Markus Kramer

The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world. Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/ The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https://employerbrandingpodcast.com Got questions or feedback? Email: jorgen@linkhumans.com