E29 - How to Turn Cold Calls into Warm Calls by Leveraging Sales Intelligence with Sam Richter

Sam Richter is an award-winning speaker and best-selling author and is considered one of the world’s top experts on sales intelligence and online reputation management. He has been named one of the world’s Top 25 Most Influential Sales Leaders and has trained leading organizations and entertained tens of thousands of persons around the globe. Sam’s proven techniques for leveraging online information to grow sales has directly resulted in millions of dollars of new business for his clients and program attendees. He is also the CEO of SBR/Know more and the author of the book "Take the Cold out of Cold Calling."

During our interview we discussed:

- What is sales intelligence and why is it critical to success in modern selling.

- Sam shares the #1 strategy he uses to get clients for his business.

- Rather than cold calling, Sam shares his "warm calling" strategy.

- Sam shares a customer success story where one of his clients was able to leverage sales intelligence to see significant growth.

- He shares 5 ways to find good sales intelligence on your prospects and customers.

- What are sales triggers and how to use sales intelligence to break through the noise by differentiating yourself.

- We talk about Sam's new online tool for sale people that saves tons of times gather sales intelligence.

- Sam shares what he would do different to grow his business faster if he had to do it all over again.

- He also shares his favorite growth tool/software.

- Sam shares his top book recommendation.

Here are Sam's websites:

www.samrichter.com

www.sellingintel.com