026 David Mullich 3 decades of game design experience now for gamification

David Mullich has been designing entertainment and educational products for such companies as Activision, Age of Learning, Disney, Edu-Ware Services, Encyclopedia Britannica, Mattel, and the Spin Master toy company for over three decades. In recent years, he has focused on applying game design techniques to academia and business. David has served as an industry mentor at the USC GamePipe Lab, co-created the Boy Scouts of America Game Design Merit Badge, and earlier this year was ranked the 4th leading "gamification guru" in social media. He has lectured and led workshops on game design, gamification, and Game Thinking at the annual Game Developers Conference, Game Thinking Live, Loyola Marymount University, New York Film Academy, and the USC Institute for Multimedia Literacy. David currently lead the Los Angeles Film School's Game Production degree program, serves as the Education & Research Director for the International Game Developers Association's Los Angeles Chapter, and consults with educational and business clients on how to make their projects more engaging.