E38 - Why the 80/20 Rule is Outdated When it Comes to Growing a Successful Business with Jeffrey Shaw

Jeffrey Shaw is a business coach for uncommon entrepreneurs, a podcast host and the author of the book Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.

During our interview we discuss:

- Jeffrey shares how he pivoted from being a successful photographer to coaching entrepreneurs.

- He shares the top strategies he uses to get new coaching clients and it's NOT paid advertising.

- Jeff shares his #1 growth strategy.

- He shares why he believes the 80/20 principal is outdated and not ideal when trying to grow a successful business.

- Jeff talks about why it's important to say NO to doing business with prospects that are NOT your ideal customer.

- He talks about the 2 reasons why most businesses fail.

- Jeff shares the 5 steps to define your ideal customer.

- Jeff shares his favorite growth tools/software.

- He also recommends his favorite book.

Jeff's website:

- www.jeffreyshaw.com/growthexperts