033 Roman Rackwitz talks about the importance of intrinsic motivation and rewards

Roman Rackwitz is the founder of Engaginglab GmbH, Europe’s first Gamification Agency in 2009. Winner of the first international Gamification Challenge, done by Mashable and SETI in 2011. He teaches Gamification for HR and Marketing at Universities in Germany and Switzerland. In 2017 he also founded a Social Media Agency that uses the knowledge and experience from Engaginglab to help its customers targeting long-term relationships, mainly in B2B. He's also program director for the Gamification track at the Gamescom Congress and co-host of the GamificationDay. Roman is regularly featured on German television and print as a guest when Gamification is a topic. He is the co-host of the German Gamification Podcast ‘Spiel aber Ernst.’ and a member of the Board of Directors at Schultheiss Software AG.