Show #93: Plastic pollution and the Plastic Free July story with Rebecca Prince-Ruiz

There is an undeniable shift from so many people away from single use plastics and plastic items that have plastic free alternatives (switching from a bath gel pump to a bar soap for example) but there is still a massive amount of work to do in spreading the word and shifting people’s perceptions around them being ‘inconvenienced’. In today’s chat, I discuss plastic pollution - the situation AND the hope we both share, for how powerfully we can change the statistic that there is going to be more plastic in the ocean than fish by 2050 if we continue this way. Rebecca shares many insights into consumer behaviour that they’ve studied to design the most effective change narrative as well as sharing her very personal journey in reducing waste in her home, to then the little office challenge she issued which then turned out to be the initiative that Plastic Free July has become - something that millions connect to from around the world today! Enjoy the show, be  uplifted not disheartened and see you for Plastic Free July! I’ll be posting every day on instagram @lowtoxlife if you fancy joining me there. Show notes and this week’s show supporter offer can be found at lowtoxlife.com/podcast