Episode 1 Spin: You're a Spin Doctor. Yes. You.

Spin isn't just for talking heads and politicians - it's anything you say or do to influence another person or control their opinions. Ever given a vague answer to a hard question? Or insisted "everything's fine!" when it definitely WAS NOT fine? Congratulations! You're a spin doctor. And you need to be aware of it - because spin is always a symptom of a crisis. Here are the sneaky ways spin creeps into your daily business life - and how to make it stop so you can build real trust with your customers and coworkers. Part 1 of 3