678: Start Your Own Real Estate Brokerage with Tips from Broker Connie Carlson

According to Zig Ziglar, “You don’t build a business. You build people, and people build the business.” This idea resonates strongly with Connie Carlson, CEO and managing broker of Live Love Atlanta. On today’s show, Connie shares how she found and trained the agents who took her brokerage to the top of the Northwest Atlanta market. She also offers advice on attracting quality agents, encouraging adherence to core values, and hitting the numbers you need to boost profitability. Also, to help others avoid the problems she encountered on the path toward success, she shares the mistakes she made and her biggest failure.